John Bowlby s Theory Of Attachment - 1581 Words

According to Smith et al (2011) the most dramatic developmental changes occur in the prenatal development, infancy and childhood, as new-borns develop into young adulthood capable of becoming a parent themselves. This assignment will discuss the developmental stage of a chosen child scenario and apply to John Bowlby’s theory of attachment. It will also discuss the key safeguarding issues within the child scenario and how they could have been prohibited. Scenario The chosen child scenario for this assignment is Paul (see appendix). Paul is six years of age and is the middle child of three, as well as the only boy. Paul is neglected compared to his siblings who receive all the attention from their parents. His parents treat him poorly,†¦show more content†¦As stated by Santrock (2012) young children’s emotional lives and personalities develop in significant ways because of the continuing influence of family relationships. However, Paul is receiving negative influence from his parent that will later on affect his choices in life. I also believe that all children should be given equal amount of attention and love, however Pail’s parents favour his other two siblings. Furthermore, as an adult nurse student I wanted to research further how Paul’s child development will influence his adulthood. Theory The chosen theory for this child scenario is John Bowlby’s theory of attachment. John Bowlby was a psychoanalyst who believed that mental health and behavioural problems could be linked with early childhood. Bowlby’s (1969) theory of attachment suggests that children come into world biologically ready to form attachments with others, as this will help them survive. According to Bowlby (1980), attachment is a deep and enduring emotional bond that connects one person to another, a secure attachment being characterised by intimacy, emotional security and physical safety. The attachment theory describes the complexity of long-term relationships between humans, and explains how much the parents relationship with the child influences development. Bowlby (1969) states that an infant needs to develop a relationship with at least one primary caregiver for social and emotional

The Downfall of Lady Macbeth in William Shakespeares Macbeth

The Downfall of Lady Macbeth in William Shakespeares Macbeth William Shakespeares Macbeth has been a theatrical favorite since Elizabethan times. Its timeless themes of ambition, fate, violence, and insanity collaborate to produce a captivating plot. The audience traces the disintegration of a tragic hero and his willful wife. Lady Macbeth, one of Shakespeares most forcefully drawn female characters, plays an important role in the play Macbeth. She has a profound influence over the action of the play, and her character accentuates many of the themes. It seems evident that Lady Macbeth is motivated by repressed emotional complexes which lead to her insanity. Lady Macbeth is introduced as she reads a letter from her husband†¦show more content†¦She callously asks for her womanliness to be sacrificed so that she will be able to carry out her murderous intentions: Come, you spirits That tend on mortal thoughts, unsex me here, ................................................................... Come to my womans breasts, And take my milk for gall, you murdring ministers. (I. v. 39-40, 46-7) In the harsh words of Lady Macbeths soliloquy, she substitutes ambition for her repressed sexual complex. Her strong-willed speech makes her appear to be very courageous when, in actuality, she is suppressing her genuine underlying cowardice (Coriat 219). Consciously, she believes in her volition; however, her unconscious complexes are the factors that determine her behavior (Coriat 222). As the time of the murder approaches, Macbeth begins to waver about implementing the plan. The domineering Lady Macbeth goads him on to his damnation as she calls him a coward and shows that she is fearless (Jameson 191). Her horrific words convince Macbeth that he must be a man and keep his word: I have given suck, and know How tender tis to love the babe that milks me: I would, while it was smiling in my face, Have plucked my nipple from his boneless gums, And dashed the brains out, had I so sworn as you Have done to this. (I. vii. 54-59) Here Lady Macbeths repressed sexual complex for a child isShow MoreRelatedMacbeth Appearance Vs Reality1245 Words   |  5 PagesAn Exploration of Appearance and Reality in Macbeth As Plato famously said in Phaedrus, â€Å"Things are not always as they seem†, meaning that not everything is what it appears to be. In today’s society, many politicians appear trustworthy and are in reality crooked. Photoshop also manipulates appearance and reality. In literature, authors use appearance versus reality to create an interesting plot or characterize. In William Shakespeare’s tragedy, Macbeth, the theme of appearance versus reality is seenRead More The Cause of Macbeths Destruction in William Shakespeares Macbeth1062 Words   |  5 PagesDestruction in William Shakespeares Macbeth      Ã‚   In William Shakespeares Macbeth, Macbeth was a well-respected man of noble birth, but his fortune was reversed after he turned to darkness. He plummeted endlessly into a chasm of evil until his corrupt life was ended on the edge of Macduffs blade. Whose actions opened up the path of darkness to Macbeth? Whose actions led to Macbeths demise? The answer is threefold. The weird sisters set Macbeths fate into motion. Lady Macbeth goaded herRead MoreTaylor Travis . Mr. Ortiz. English 12. 27 February 2017.1321 Words   |  6 PagesTaylor Travis Mr. Ortiz English 12 27 February 2017 Unit 3: Comparison Essay Both Macbeth and Throne of Blood illustrate the negativity associated with extreme ambition and desire for power. The two titles tell the story of a greatly respected warrior and his wife and their eventual downfall after pursuing a higher position of power. Shakespeare’s play, Macbeth, and Akira Kurosawa’s movie, Throne of Blood, share many similar aspects, ranging from plot to characters to setting. However, the twoRead MoreCauses of Macbeths Downfall1445 Words   |  6 Pagesï » ¿Causes of Macbeths Downfall – Essay By Jordan Koorey Shakespeare’s Macbeth, based on a play written in 1605 explores the life journey of Macbeth as he climbs the ladder of the social hierarchy. Determined to become King, Macbeth will kill any and all that get in his way. Driven by ambition, Macbeth puts his faith in the words and prophecies of three witches after a prediction that Macbeth would gain the new title of Thane of Cawdor. Alongside with ambition, Lady Macbeth, is a key instrument toRead MoreMacbeth As A Tyrant Essay1281 Words   |  6 PagesThe Downfall of a Tyrant Shakespeare wrote Macbeth in 1606, during the reign of James I, who was James IV of Scotland before he became the King of England. James I, was a sponsor of Shakespeare’s theatre, so it is clear that Shakespeare’s work was affected by James I’s sensitivities. Murder and intrigue was a part of the Scottish Reign when James was growing, and in fact, James’s father was murdered when he was just a baby. 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He freely chooses a course of action which ultimately causes him suffering and brings him to a fatal end.(Campbell 129) Macbeth is the epitome of a tragic hero who rises high then falls rock bottom to his death. Macbeth, once a noble man, follows the advice of witches, finds himself King, abuses his power and then gets killedRead MoreMacbeth Historical Context796 Words   |  4 PagesIn William Shakespeare’s Macbeth the male characters Macbeth, Macduff, Banquo and Duncan really give you and insight in to the time the play was written. Shakespeare’s Macbeth was written in the Elizabethan era during King James’ reign as King over 400 years ago. King Duncan is introduced to the play in act 1 scene 2. King Duncan is seen as a great, noble, highly thought of King. He is in The Monarch which is the highest in the social order. â€Å"Go pronounce his present death, And with his formerRead MoreCharacters In Macbeth995 Words   |  4 PagesIn Macbeth by William Shakespeare, numerous of events occur. 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After Macbeth has heard the prophecy from the three witches and he has been named thane of Cawdor, he is led to a strong internal conf lict: â€Å"If good, why do I yield to that suggestion / Whose horrid image doth unfix my hair†¦ / Shakes so my single state of man that function / is smother’d

Clearwater Technologies Free Essays

Clear Water Technologies : A Case Study QTX is a sales support server that allows multiple users to simultaneously maintain their sales account databases. These databases covers contact information, quote histories, copies of all communications, and links to the customer’s corporate database for shipping records. The basic QTX package consists of a processor, chassis, hard drive, and network interface, with a manufacturing cost of $500. We will write a custom essay sample on Clearwater Technologies or any similar topic only for you Order Now The package provided simultaneous access for 10 users to the system, referred to as 10 â€Å"seats. Each seat represented one accessing employee. The product line consisted of 10-, 20-, and 30-seat capacity QTX servers. Each incremental 10 seats required $200 of additional manufacturing cost. Yearly sales were at the rate of 4,000 units across all sizes. In initial sales, approximately 30 percent of customers bought the 30-seat unit, 40 percent bought the 20-seat unit, and 30 percent bought the 10-seat unit. Customers who needed more than 30 seats typically went to competitors servicing the medium-to-large company market segment. Clearwater set a per-seat manufacturer’s suggested retail price (MSRP) that decreased with higher quantity seat purchases, reflecting the customer perception of declining manufacturing cost per seat. Clearwater also saw this as advantageous because it encouraged customers to maximize their initial seat purchase. Clearwater typically sold its products through value-added resellers (VARs). A VAR was typically a small local firm that provided sales and support to end users. The value added by these resellers was that they provided a complete solution to the end user/customer from a single point of purchase and had multiple information technology products available from various vendors. Using VARs reduced Clearwater’s sales and service expense significantly and increased its market coverage. These intermediaries operated in several steps. First, the VAR combined the QTX from Clearwater with database software from other suppliers to form a turnkey customer solution. Second, the VAR loaded the software with customer-specific information and linked it to the customer’s existing sales history databases. Finally, the VAR installed the product at the customer’s site and trained the customer on its use. Clearwater sold the QTX to resellers at a 50 percent discount from the MSRP, allowing the VARs to sell to the end user at or below the MSRP. The discount allowed the VARs room to negotiate with the customer and still achieve a profit. The Upgrade Initially, the expectation had been that the 30-seat unit would be the largest volume seller. In order to gain economies of scale in manufacturing, reduce inventory configurations, and reduce engineering design and testing expense to a single assembly, Clearwater decided to manufacture only the 30-seat server with the appropriate number of seats â€Å"enabled† for the buyer. Clearwater was effectively â€Å"giving away† extra memory and absorbing the higher cost rather than manufacturing the various sizes. If a customer wanted a 10-seat server, the company shipped a 30-seat capable unit, with only the requested 10 seats enabled through software configuration. The proposed upgrade was, in reality, allowing customers to access capability already built into the product. Clearwater knew that many original customers were ready to use the additional capacity in the QTX. Some customers had added seats by buying a second box, but because the original product contained the capability to expand by accessing the disabled seats, Clearwater saw an opportunity to expand the product line and increase sales to a captive customer base. Customers could double or triple their seat capacity by purchasing either a 10- or a 20-seat upgrade and getting an access code to enable the additional number of seats. No other competitor offered the possibility of an upgrade. To gain additional seats from the competitor, the customer purchased and installed an additional box. Because customers performed a significant amount of acceptance testing, which they would have to repeat before switching brands, the likelihood of changing brands to add capacity was low. The objective of this morning’s meeting was to set the price for the two upgrades. As QTX product manager Rob Erickson stopped to collect his most recent notes from his desk, he reflected: What a way to start the week. Every time we have one of these meetings, senior management only looks at margins. I spent the whole weekend cranking numbers and I’m going in there using the highest margin we’ve got today. How can anybody say that’s too low? He grabbed his notes, calculator, and coffee and headed down the hall. From the other wing of the building, financial analyst Hillary Hanson was crossing the lobby towards the conference room. She was thinking about the conversation she had late Number MSRP to VAR Unit Unit of Seats End User Price Cost* Margin** 10 $8,000 $4,000 $500 87. 5% 20 $14,000 $7,000 $700 90. 0% 30 $17,250 $8,625 $900 89. % TABLE 1 *Unit cost reflects additional $200 for memory capability for each additional 10 seats. **Margin _ VAR Price _ Unit Cost VAR Price Number Original Original Actual Actual of Seats Unit Cost Unit Margin Unit Cost Unit Margin 10 $500 87. 5% $900 77. 5% 20 $700 90. 0% $900 87. 1% 30 $900 89. 6% $900 89. 6% TABLE 2 Friday afternoon with her bo ss, Alicia Fisher, Clearwater’s CFO. They had been discussing this upcoming meeting and Alicia had given Hillary very clear instructions. I want you to go in and argue for the highest price possible. We should absolutely maximize the profitability on the upgrade. The customers are already committed to us and they have no alternative for an upgrade but with us. The switching costs to change at this point are too high since they’ve already been trained in our system and software. Let’s go for it. Besides, we really need to show some serious revenue generation for the year-end report to the stockholders. Hillary had not actually finalized a number. She figured she could see what the others proposed and then argue for a significant premium over that. She had the CFO’s backing so she could keep pushing for more. From the parking lot, Brian James, the district sales manager, headed for the rear entrance. He, too, was thinking about the upcoming meeting and anticipating a long morning. I wish marketing would realize that when they come up with some grandiose number for a new product, sales takes the hit in the field. It’s a killer to have to explain to customers that they have to pay big bucks for something that’s essentially built in. It’s gonna be even tougher to justify on this upgrade. At least with the QTX, we have something the buyer can see. It’s hardware. With the upgrade, there isn’t even a physical product. We’re just giving customers a code to access the capability that’s already built into the machine. Telling customers that they have to pay several thousand dollars never makes you popular. If you think about it, that’s a lot of money for an access code, but you won’t hear me say that out loud. Maybe I can get them to agree to something reasonable this time. I spent the weekend working this one out, and I think my logic is pretty solid. Price Proposals Once everyone was settled in the conference room, Rob spoke first: I know we have to come up with prices for both the 10-seat and 20-seat upgrades, but to keep things manageable, let’s discuss the 20-seat price first. Once that number is set, the 10-seat price should be simple. Because the margin on the 30-seat unit is the highest in the line, I think we should use that as the basis to the price for the upgrade. He went to a whiteboard to show an example: If a customer is upgrading from a 10-seat unit to a 30-seat unit, they are adding two steps of capacity costing $200 each to us, or $400. $400 /1-0. 90 _ $4,000 to the reseller, and $8,000 to the end user. We keep the margin structure in place at the highest point in the line. The customer gets additional capacity, and we keep our margins consistent. He sat down feeling pleased. He had fired the first shot, had been consistent with the existing margin structure, and had rounded up the highest margin point in the line. Brian looked at Rob’s calculations and commented: I think that’s going to be hard for the customer to see without us giving away information about our margins, and we don’t want to do that, since they are pretty aggressive to begin with. However, I think I have solved this one for us. I’ve finally come up with a simple, fair solution to pricing the upgrade that works for us and the customers. He walked over to a whiteboard and grabbed a marker: If we assume an existing 10-seat customer has decided to upgrade to 30-seat capability, we should charge that customer the difference between what the buyer has already paid and the price of the new capacity. So . . . New 30-seat unit $17,250 Original 10-seat unit $8,000 Price for 20-seat upgrade $9,250 It’s consistent with our current pricing for the QTX. It’s fair to the customer. It’s easy for the customer to understand and it still makes wads of money for us. It also is easy for the customer to see that we’re being good to them. If they bought a 20-seat box in addition to the 10-seat box they already have, it would be costing them more. He wrote: New 20-seat unit $14,000 A new unit provides customers with redundancy by having two boxes, which they might want in the event of product failure, but the cost is pretty stiff. Upgrading becomes the logical and affordable option. Hillary looked at the numbers and knew just what she was going to do. That all looks very logical, but I don’t see that either of you has the company’s best interests at heart. Brian, you just want a simple sale that your sales people and the customers will buy into, and Rob, you are charging even less than Brian. We need to consider the revenue issue as well. These people have already bought from us; are trained on our hardware and software and don’t want to have to repeat the process with someone else. It would take too long. They’ve got no desire to make a change and that means we’ve got them. The sky is really the limit on how much we can charge them because they have no real alternative. We should take this opportunity to really go for the gold, say $15,000 or even $20,000. We can and should be as aggressive as possible. All three continued to argue the relative merits of their pricing positions, without notable success. Jefferies listened to each of them and after they finished, he turned to a clean whiteboard and took the marker. I’ve done some more thinking on this. In order to meet the needs of all three departments, there are three very important points that the price structure for these upgrades must accomplish: 1. The pricing for the upgrades shouldn’t undercut the existing pricing for the 30-seat QTX. 2. We want to motivate our buyers to purchase the maximum number of seats at the initial purchase. A dollar now is better than a potential dollar later. We never know for sure that they will make that second purchase. If we don’t do this right, we’re going to encourage customers to reduce their initial purchase. They’ll figure they can add capacity whenever, so why buy it if they don’t need it. That would kill upfront sales of the QTX. 3. We don’t want to leave any revenue on the table when buyers decide to buy more capacity. They are already committed to us and our technology and we should capitalize on that, without totally ripping them off. Therefore, while Hillary says â€Å"the sky’s the limit,† I think there is a limit and we need to determine what it is and how close we can come to it. If we assume that those are the objectives, none of the prices you’ve put together thus far answers all three of those criteria. Some come close, but each one fails. See if you can put your heads together and come to a consensus price that satisfies all three objectives. OK? Heads nodded and with that, Jefferies left the conference room. The three remaining occupants looked at one another. Brian got up to wipe the previous numbers off the whiteboards and said: OK, one more time. If our numbers don’t work, why not and what is the right price for the 20-seat upgrade? How to cite Clearwater Technologies, Essay examples

Behavioral Loyalty and Brand Associations †MyAssignmenthelp.com

Question: Discuss about the Behavioral Loyalty and Brand Associations. Answer: Introduction: One of the most crucial aspects of marketing is to understand the behaviour of the consumers. Consumer behaviour is the learning of the behaviour patterns of the people in the market (East, 2016). It is the study to know how they make decisions to buy a particular goods and services to satisfy their wants and needs. In this report, we will discuss the concept of consumer behaviour through analysing my own personal purchasing pattern in the market. The report aims in developing an understanding of the key principles for buying a product by applying my own thoughts or actions as a consumer (Terpstra, Foley Sarathy, 2012). I will provide detail information about the process of purchasing three high involvement items, which are as car, furniture and diamond jewellery set. The items selected are of high involvement as it involves complex buying behaviour and is generally an irregular purchase. High involvement products are those products that require extensive thought process and consume rs considers of choosing different variables before ultimately arriving to a final purchase decision (Jobber Chadwick, 2012). The report will include pre- purchase search, need recognition and post- purchase evaluation of my chosen products. This report will further elaborate on the analysis of external and internal influences that is affecting my decision as a consumer to buy a product. Need recognition for the product is the very first stage for purchasing a product. While purchasing a car, I went through a lot of thought process before making the final decision. As the distance was too much between my campus and the part- time job, which I recently took during summer. I recognised the need for a car for my comfort and safety and save my time. My actual state was commuting through public transport, which took a lot of time. Henceforth, my overall performance was being affected that is when I got aware of the problem and desired to purchase a car. This perception of difference between the actual state and desired state triggers the need recognition decision. To satisfy my needs I had to purchase a car. This was not one of my ritual purchase but for the very first time I was purchasing a car. It was about purchasing a new car that would cost a fortune so the decision making process was complex and required a lot of effort. Pre-purchase search or Information Search It required high involvement of my time for searching the information as well as I involved my peers and family to help me out before purchasing the car. I searched the internet and browse respective company websites for fuel-efficient and less maintenance car with a good after sales services. My friends further helped me in giving reviews about different brand and the cars with the best mileage. Therefore, while purchasing it not only I, as a consumer was involved but also included the public reviews about the car as well as its brand name. Furthermore, I also went to the nearby automobiles showrooms and did test drives. Once enough information is collected, I moved on to the evaluation of alternative solution. Based on the various parameters like the price of the car, its brand name, model and size with more internal space, performance, safety ratings and warranty the evaluation process is to be done. The purchase price was the first factor that I took into consideration while purchasing a car. In addition, the non- monetary variables like the quality and reliability was important. The socio- economic attributes also plays an important role as the product is going to reflect the personality and social class of the consumer (Solomon, 2014). I wanted a sports car with high mileage and low fuel consumption cost. The age and gender also plays an important role in choosing the car type choice. After evaluating all the alternatives, I finally decided to purchase a sports car with high mileage, as it would go with my personality. After the information search and evolution of various alternatives, finally comes the stage of purchase. The actual purchase decision-making process is the vital and more complex (Romaniuk Nenycz-Thiel, 2013). I really wanted a car for my convenience but the decision was still pending whether to go for purchasing a luxury car or not. I always imagined my first car to be a red sports car and above all to purchase it from my own money. Purchase decision was strongly affected by the attitudes of my friends and family. I am closely related to them and their opinion matters the most and had greatly influenced my purchase decision. I finally purchased a sports car as it was matching my personality and lifestyle and my social status. Moreover, the purchase intentions can further be influenced by some unexpected situational factors.r The final stage is the post- purchase evaluation where the consumer evaluates the good and service they have purchased (Alvesson, 2012). I was satisfied with my red sports car and it was as par to my expectation with all the qualities I always desired to be in my car. The car is supported with high mileage engine and has low maintenance cost. No, i did not suffer from any post-purchase dissonance as the product highly satisfied my demand. The company was involved in post- purchase phase like the one providing warranty, after sales services and payment was to be done in several instalments. It further influences my decision to purchase the products. I was strongly influenced by the facilities provided by the company and it increased my brand loyalty towards the car. The company should know the post-purchase consumer behaviour also because if the product fails to fulfil the buyers expectations, it will negatively affect the sales of the company in future. Need Recognition for Buying Diamond Jewellery: Usually, the first step to make a buying decision is the need recognition for the product (Jobber Chadwick, 2012). It was my mother birthday and the desire to please her by giving her something special was like an internal stimuli. After seeing a diamond jewellery advertisement, the urge to buy it became more prominent and I made the decision to gift my mother a diamond pendent set on her birth anniversary. Last year, I gifted a ring so this year I decided to make it big by giving her jewellery set. The next vital process was the information search for buying the jewellery. I searched for the information from various jewellery brochure and magazines. I bowsed the websites of different jewellery stores and found information on different types of jewellery and their designs. As it was a surprise for my mother, i did not disclose it in my family but recommendation from my friends helped me in choosing the best brand for diamonds. Jewelleries are the speciality products and the price is quiet high especially of diamonds (Giovannini Thomas, 2015). I used to evaluate the diamonds from their colour, clearness and reliability. I excluded the local stores, as I did not trust their brand value. I started evaluating the alternatives whether to buy it from the internet or from the same old trusted store, where I purchased last year. Finally, after the evaluation process, I decided to purchase the diamond jewellery from the branded store recommended by my friend. Recently he purchased a pendent from the same jewellery store and the design was marvellous. Moreover, the sales person was cordial and displayed the best designs present in the outlet. I purchased the best jewellery set for my mother from the selected branded store. After purchasing the jewellery set, I suffered from post- purchasing cognitive dissonance, as I was unsatisfied with my purchase. Cognitive dissonance is a major issue after purchasing a product (Sharma, 2014). After few days of purchase, I found out that the few diamonds studded in the lower part of the jewellery set was missing. I was greatly disappointed and suffered from anxiety, as my mother`s birthday was approaching near. The next day I went with my friend to the branded store and told them to look into the matter as soon as possible or else returns back my money. The company at once took action to correct their negligence and gave me the option for exchange policy of the jewellery set chosen. With no other choice left I opted for the exchange policy but I was greatly affected by their carelessness and the company has now created a negative brand image and thus as a consumer it has affected my loyalty towards the company. Problem or Need Recognition: I decided to redesign my home and the old furniture was looking quiet boring and worn out in the living room so I decided to purchase a new furniture that would enhance the beauty of my home as well uplift my style of living. My actual state was using the old worn- out furniture while my desired state was to use latest designed furniture present in the market that would raise my standard. Buying furniture was a high involvement decision. Before buying furniture, I had to look for the best match that would go with my living room and the wallpaper colour. I wanted the best sofa quality with my budget. The selection procedure was time-consuming and very confusing. I did online research and browse several home furnishing sites. The information was gathered on warranty, payment terms and after- sale services. I also collected information from relatives and friends. Advertisement in magazines and television also helped me in choosing the latest design of furniture. After gathering enough information, I entered the third stage of buying decision process that is evaluation. While evaluating the different alternatives, i decided to choose for a product that would enable to meet my needs. The price and quality of the furniture was the most important criteria for me while selecting through the alternatives. The fabric of the sofa set and the comfort it provided was also a major attribute, as most of my valuable time with my friends and family are going to be spent in my living room. Purchase Decision for Furniture: Purchase is the stage, when the consumer finally decides to purchase the product (Solomon, 2014). I finally purchased my furniture through an online website. The furniture was well designed with a modern and comfortable look and the purchasing conditions were acceptable to me so I purchased the furniture. The furniture matched my living room ambience and my personality. The last and fifth stage is the evaluating the product after its purchase (Sheth Sisodia, 2015). I was greatly satisfied with my purchase, though it required a lot of my time and effort but it in the end it was worth it. The furniture besides being comfortable enough was also enhancing the beauty of my home. I did not suffer from any cognitive dissonance after purchasing the furniture. In fact, my family and peers were also pleased with my choice and purchasing decision. I am now positively loyal to the brand purchased. Internal influences are the factors that arises from consumer own way of thinking and lifestyle. Consumers own feelings, attitude, perception and motivation are responsible for influencing them. The internal influences are also known as the psychological influences. The consumer identifies the feelings, gathers and examines information, develop an idea and beliefs for the product and take some action to purchase the product (Cavalcanti, Oliveira Foxall, 2013). The factors that influence my buying decision are as follows: Personal Needs or Motives: The most important internal influence, which affects the consumer purchasing decision, is their own motives and personal needs (East, 2016). The need for a product generally arises when there is absence of something at present or the rising difference between his actual and desired state (Jobber Chadwick, 2012). Motive is the personal state of mind that encourages in satisfying the specific needs. Like, the need for car was to satisfy my own personal need and motive. Consumer buying behaviour is affected by the own personal attitudes (Schiffman, 2012). Attitude is related with the individual own feelings and thought about something. Once an attitude is created or formed by an individual, it becomes very difficult to change. High Involvement products affect the behaviour and attitude of the consumer. Purchasing car, jewellery set and furniture will influence my attitude by raising my status and living standards. Personality is a psychological characteristic that helps in both determining and reflecting a person reaction to their environment (Muruganantham Bhakat, 2013). While purchasing the car my personality is reflected, which is adventurous and sporting in nature and I always like red colour car because the colour matches my personality. Moreover, I like to go for branded products while choosing from the alternatives. It can also be seen that while choosing the furniture I had to select from different stylish designs to match my taste and preference. Learning is the permanent change in individual behaviour after gaining some experience related to the product (Jobber Ellis-Chadwick, 2012). It is a process, which evolves and changes the consumer buying behaviour due to the newly acquired knowledge (Davies, Lee Ahonkhai, 2012). Like during the purchasing of jewellery, I learnt about a new diamond jewellery store from my friend and purchased the jewellery set. Lifestyle of the consumer is also a crucial internal factor responsible while purchasing high involvement products (Zheng et al., 2015). The consumer living standard and way of thinking set a benchmark for the consumer to purchase the products that matches their standard of living. While purchasing car I ensured that the car should not only be purchased for my convenience but rather for raising my status also. Modern furniture was purchase so that it matches my lifestyle. Analysis of External Factors during Purchase: External factors are those factors that are outside our control and affect the purchasing decisions (Alvesson, 2012). They have a direct or indirect impact on our lifestyle, behaviour and attitude. Here are many external influences that we face in our day-to-day life that are stated as follows: Culture greatly influences the consumers buying behaviour, as they are the values and norms of the society in which they exist (Giovannini Thomas, 2015). It influences consumer behaviour and passed from one generation to another. Like in my case, giving gifts in my family is an age-old tradition, so I purchased jewellery set for my mother on her special day. As culture evolves, the product can be also change if it no longer serves the society. Changing the living room by replacing the furniture is also a part of culture and beliefs. Culture is learnt and helps in satisfying needs Social class is generally the people with whom we share an equal position in the society. Social class is known by different parameters like occupation, income, education of an Individual (Wind, Thomas Sheth, 2014). I belong to a high social class family so i have to consider my status before purchasing a car or giving gifts to my friends and family. Giving diamond jewellery as a gift to my mother would acknowledge my social status. Family is the crucial factor that strongly influences the behaviour of a consumer. It is the most important of the entire primary social group (Alvesson, 2012). The children learn the family customs and tradition and they further imbibe various behavioural patterns through their family members. I always wanted to purchase a sports car because my brother has one. The behaviour patterns of the family members make a great impact on each other lives. Friends or peers are the collection of those individuals that shares same interests, attitude and beliefs (Solomon, Russell-Bennett Previte, 2012). Peers highly influence the buying behaviour of a consumer while purchasing a product. My friends recommendation while purchasing the car, jewellery and furniture was always kept in mind. Moreover, I even purchased the jewellery set only after being recommended from my friend, who purchased it from the same branded store. Besides friends and family there also social groups that a consumer often hang- out with (Jobber Ellis-Chadwick, 2012). There group from games or gym also influences the buying pattern of an individual. While purchasing my car I took opinion from my group in gym also as few of them already have that high mileage sport car, which I was looking for and their suggestions too influenced me a lot before making the final purchase decision. Age and life cycle of the consumer are also two most factors influencing the purchasing pattern of the consumer (Lee et al., 2012). While purchasing the products I wanted the product that matches my personality, age and lifecycle. I purchased a red sport car because of me being young and adventurous with a sporting personality. Moreover, I chose modern furniture in a pastel shade as it matches my taste, suit my living room wallpaper, and enhance the vibrant ambience. Conclusion: Thus, from the above discussion it can be concluded that consumer behaviour is a broad concept as the consumer behaviour changes according to the purchase of different products and under different conditions. At first, the consumer recognizes its need and takes adequate action to satisfy the need. Then he makes a purchasing decision after gathering information about the product. Finally, after purchasing the customer evaluates the product that whether the product satisfies his want or not. While undergoing the above stated process, the consumer is influenced by several factors that are the internal and external factors. To explain the above theories I have given my own personal experience of purchasing high involvement products. 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